11/21/2023 0 Comments Cooler screens logo pdfCooler Marketplace optimizes ad delivery with intelligent targeting and precise placement to ensure the right offering is delivered at the right time, in the right place, to the right customer. Through our scale data infrastructure, we analyze consumer activity patterns in real-time using machine learning and other advanced analytics.Ĭooler Marketplace–where brands purchase ad space and manage campaigns for Cooler Screens. With Cooler Media, retailers and brands can capitalize on the critical 3-5 seconds of in-store consumer decision-making.Ĭooler Analytics –our proprietary analytics engine delivers unprecedented insights into consumer behavior, promotion effectiveness, inventory and compliance. Cooler Media gives retailers and brands the ability to define smart, in-context promotions, design digital planograms and deliver flawless product displays and real-time pricing at the point of sale. Using our secure API’s, retailers and brands can extend the capabilities of the Cooler Edge and integrate it with custom applications.Ĭooler Media –our proprietary merchandising and advertising application. The platform is “identity blind” so sensitive consumer data is never gathered, used or put at risk in any way. Consumer privacy is central to the design of the Cooler Edge. Built using the latest digital technology and directly integrated into the physical shopping environment, the Cooler Edge delivers an unparalleled consumer experience. The platform has four key components:Ĭooler Edge–our in-store, consumer-facing technology platform. The Cooler Screens platform serves the entire retail ecosystem including consumers, retailers and product brands. Unlike any other solution that has come before it, Cooler Screens captures the latest digital technology including IoT, cloud processing and storage, edge computing, artificial intelligence and high resolution displays, all in real-time, to transform brick-and-mortar retail. Bringing the power of digital to brick-and-mortar retail, the platform was designed and built to deliver the company’s “CX” vision, a vision intended to close the consumer's retail shopping experience gap. Like giant IPhones, retail doors are transformed into digital IoT smart screens that deliver in-store retail media, merchandising and other valuable information for the ultimate consumer experience.Ĭooler Screens is a proprietary technology platform that delivers a first-of-its kind shopping experience and creates the world's first digital media and merchandising platform for brick-and-mortar retail. The doors are your visual screen to see what’s behind it, and what’s on the shelf. You no longer have to open the door and sort through products to see what’s behind the door, what’s in stock or what’s on sale. It brings what consumers love most about their online shopping experience–pictures, information and promotions–directly to the store's cooler doors and surfaces. What does Cooler Screens mean for consumers?Ĭooler Screens provides an exciting new digital shopping experience in the freezer and refrigerator aisles of local grocery, drug, and convenience stores. To create this experience, we have developed the software and enabling hardware that allows retailers to create in-store digital experiences for shoppers, while enabling brands to reach shoppers on smart screens that dynamically adjust to shopper behavior and data-driven context at the point of decision in-store. This focus on consumer experience (CX) guides everything we do. We were founded on the core idea that consumers want, deserve and now expect a far better experience in brick-and-mortar retailers. If you don’t see your question or need some more facts, contact us here for an answer.Ĭooler Screens is the technology company powering the possibilities of digital in-store media and merchandising. Cooler Screens Frequently Asked Questions
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